In finding a meaningful focus for your rhetorical analysis essay, you will need to create a focusing thesis statement that avoids wishy-washy formulas such as, “This argument has some strengths and some weaknesses.” To avoid a vapid thesis statement, focus on the complexity of the argument, the writer’s strategies for persuading the target audience, and the features that might impede its persuasiveness for skeptics. These thesis statements articulate how their writers see the inner workings of these arguments as well as the arguments’ contributions to their public conversations.